@Breffni-Potter said:
Don't intend it to be a loss but it certainly is meant as a means of beginning to establish trust, The most powerful advertising tool I have ever seen is word of mouth recommendation, If we deliver a service that is.
That's not how business IT works. Here are a few thoughts on this:
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Word of mouth pretty much does not exist in business. It just doesn't, especially around IT services. There are tons of reasons that we assume around this, but the reality is if a customer loves us or hates us, they tell no one. We've had customers for over a decade that could not live without us and love us to bits but..... have never discussed us a single time. Companies don't talk about their IT providers, they just don't.
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Establishing trust doesn't really work. You aren't doing the work that establishes trust, you are just burning the opportunity to get the ball rolling.
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Once you establish a low price, the customer will look elsewhere for someone who is trying the same loss leader approach with the other service that they need. And if you try to raise the price once the relationship is established, then they won't trust you.
Service loss leaders don't work. People are not loyal like that.
